{"id":2208,"date":"2013-05-07T07:10:29","date_gmt":"2013-05-07T05:10:29","guid":{"rendered":"http:\/\/magicentrepreneur.com\/?p=2208"},"modified":"2013-06-15T07:17:48","modified_gmt":"2013-06-15T05:17:48","slug":"pas-convaincant","status":"publish","type":"post","link":"https:\/\/magicentrepreneur.com\/?p=2208","title":{"rendered":"Pas convaincant"},"content":{"rendered":"<p><em>Nous avons test\u00e9 les divulgations payantes de contenu sur Facebook. J&rsquo;ai rien compris de ce que cela nous avait fait ou rapport\u00e9, certes c&rsquo;est pas cher mais cela n&rsquo;a eu aucun impact ou presque en terme de Likes.<\/em><\/p>\n<p><a href=\"http:\/\/magicentrepreneur.com\/wp-content\/uploads\/2013\/06\/facturation-facebook.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-2209\" alt=\"facturation-facebook\" src=\"http:\/\/magicentrepreneur.com\/wp-content\/uploads\/2013\/06\/facturation-facebook.jpg\" width=\"679\" height=\"620\" srcset=\"https:\/\/magicentrepreneur.com\/wp-content\/uploads\/2013\/06\/facturation-facebook.jpg 679w, https:\/\/magicentrepreneur.com\/wp-content\/uploads\/2013\/06\/facturation-facebook-300x273.jpg 300w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/a><\/p>\n<p>C&rsquo;est devenu une affaire de sp\u00e9cialistes le r\u00e9f\u00e9rencement payant. Entre impressions et clics, il faut passer du temps pour calculer son propre ROI (return on investment). <em>Facebook<\/em> comme <em>Google<\/em> complexifient la chose pour que des conseillers et des sp\u00e9cialistes naissent et que ces m\u00eames sp\u00e9cialistes demandent des certifications et des labels \u00e0 <em>Facebook<\/em> et \u00e0 <em>Google<\/em>, labels qui leur permettent de devenir les commerciaux gratuits des g\u00e9ants am\u00e9ricains. Parfois m\u00eame, c&rsquo;est le commercial qui paie pour pouvoir vendre.<\/p>\n<p>Je reste convaincu que nos pages nous ferons faire \u00e0 terme du business mais pour le moment cette tentative n&rsquo;est pas le bon chemin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous avons test\u00e9 les divulgations payantes de contenu sur Facebook. J&rsquo;ai rien compris de ce que cela nous avait fait ou rapport\u00e9, certes c&rsquo;est pas cher mais cela n&rsquo;a eu aucun impact ou presque en terme de Likes. C&rsquo;est devenu &hellip; <a href=\"https:\/\/magicentrepreneur.com\/?p=2208\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[65,10],"tags":[],"_links":{"self":[{"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=\/wp\/v2\/posts\/2208"}],"collection":[{"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2208"}],"version-history":[{"count":5,"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=\/wp\/v2\/posts\/2208\/revisions"}],"predecessor-version":[{"id":2214,"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=\/wp\/v2\/posts\/2208\/revisions\/2214"}],"wp:attachment":[{"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}