{"id":2673,"date":"2013-10-13T09:12:34","date_gmt":"2013-10-13T07:12:34","guid":{"rendered":"http:\/\/magicentrepreneur.com\/?p=2673"},"modified":"2013-11-08T09:22:50","modified_gmt":"2013-11-08T07:22:50","slug":"le-souffle-dont-on-a-besoin","status":"publish","type":"post","link":"https:\/\/magicentrepreneur.com\/?p=2673","title":{"rendered":"Le souffle dont on a besoin"},"content":{"rendered":"<p><em>Je me suis surpris \u00e0 regarder les pubs en entier sur YouTube. Il faut dire que certaines sont excellentes et surtout elles se doivent de survivre \u00e0 5 secondes. Un nouveau challenge pour les annonceurs et pour les publicitaires, salutaire \u00e0 mon sens. Un exemple parmi d&rsquo;autres. Adressez-moi les liens que je puisse les mettre en ligne.<\/em><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/9P87riJM-rE\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>On est \u00e0 des ann\u00e9es lumi\u00e8res de Mamie Nova et d&rsquo;Ariel. Je pense que derri\u00e8re ce type de pub souffle le vent nouveau de notre g\u00e9n\u00e9ration qui a envie de faire les choses \u00e0 sa mani\u00e8re. Fini la ringarde attitude, l&rsquo;absence de prise de risque des annonceurs, les propos convenus relus pour les bienpensants et les avocats. On d\u00e9couvre qu&rsquo;\u00e0 ne rien faire, \u00e0 \u00eatre lisse &#8211; le gouvernement en est un excellent exemple &#8211; on ne plait \u00e0 personne.<\/p>\n<p>Cette pub attire l&rsquo;attention, sans utiliser la violence, la provocation ou le sexe. Bravo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je me suis surpris \u00e0 regarder les pubs en entier sur YouTube. Il faut dire que certaines sont excellentes et surtout elles se doivent de survivre \u00e0 5 secondes. Un nouveau challenge pour les annonceurs et pour les publicitaires, salutaire &hellip; <a href=\"https:\/\/magicentrepreneur.com\/?p=2673\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,42],"tags":[],"_links":{"self":[{"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=\/wp\/v2\/posts\/2673"}],"collection":[{"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2673"}],"version-history":[{"count":6,"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=\/wp\/v2\/posts\/2673\/revisions"}],"predecessor-version":[{"id":2679,"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=\/wp\/v2\/posts\/2673\/revisions\/2679"}],"wp:attachment":[{"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magicentrepreneur.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}